Although Strøget, the main pedestrian street, has all the international designers, the thrill of shopping in Copenhagen is in the side streets, out to the various city districts. This is where you'll find the boutiques and speciality shops you don't see anywhere else.

Downtown Copenhagen has many small side streets off the main pedestrian street, but you should treat yourself to browse through the various "Bro" - districts: Østerbro, Vesterbro and Nørrebro.

Strøget (literally "the stroke") is a carfree zone in Copenhagen, Denmark. This popular tourist attraction in the centre of town is said to be the longest pedestrian shopping area in Europe.

The street is bounded on the west by The City Hall Square (Danish: Rådhuspladsen), the central town square by Copenhagen City Hall, and on the east by Kongens Nytorv ("The King's New Square"), another large square at the other end. But the Strøget area is actually a collection of streets that spread out from this central thoroughfare. These streets, in order from Rådshuspladsen to Kongens Nytorv, are as follows:

  • Frederiksberggade
  • Gammel Torv / Nytorv
  • Nygade
  • Vimmelskaftet
  • Amagertorv
  • Østergade

Many of the city's most famous and expensive stores, such as Illums Bolighus, Magasin du Nord, the Royal Copenhagen Porcelain Manufactory, and chain stores, are located along the strip. There are also a multitude of souvenir shops and fast food outlets.

Strøget was created in November 1962 when cars were beginning to dominate Copenhagen's old central streets. During the 1950s the street had closed to traffic for a couple of days at Christmas. In 1962 the closure was "half disguised" as an extended holiday clusure, but it has remained closed since then. The idea was controversial at the time, some people believing that Danes didn't have the mentality for "public life" envisioned by such a street, and many local merchants believed the move would scare away business. However it proved a success and the area soon boasted more shoppers, cafes, and a renewed street life. Building on Strøget’s success, the network expanded piecemeal – another street and a few more squares emptied of cars in 1968, and again in 1973 and 1980 and 1992. From those first 15,800 square metres of the Strøget, Copenhagen’s pedestrian network has expanded to about 100,000 square metres.

"For many years in the late 20th century, tourists on Strøget enjoyed the spectacle of a large man in full Viking costume, directing them to one of the sweater markets. Today, there is a variety of street entertainment."

The west end of Strøget at The City Hall Square is a short walking distance to Tivoli Gardens and Copenhagen's Central Train Station. At the east end of Strøget at Kongens Nytorv are located the Royal Danish Theatre and the exclusive d'Angleterre Hotel. Kongens Nytorv is a short walking distance to the popular Nyhavn area, Langelinie and Amalienborg Palace, the royal residence.